Marketing Research Guide

Library Databases with Marketing Content

Business Source Premier: Indexes hundreds of thousands of articles on marketing, with many of the popular, professional, and scholarly journal articles available in full text. More importantly, it provides SWOT analysis and industry report information that can help a user determine the demand for and marketability of products.
Hoover's Online: Marketing students can find information on the financial situation of companies and the names of competitors as well as a list of NAICS or SIC codes associated with particular firms.
Academic Search Premier: A more general magazine and journal article index including a great many business resources.
Wall Street Journal, 1982-present: Major source of business news.
PsycINFO: Contains a number of popular and scholarly psychology journal articles on such topics advertising, marketing, product design, and brand preferences for consumer behavior information.

Glossary of Marketing Terms
MOTI—Marketing on the Internet: overview of major marketing concepts from Ohio State U.